Kid Cudi is a flawed artist. But that doesn’t stop him from excelling. Or, at least, trying his hardest to.
If you were to take the albums of most artists and turn them into pictures, the collage would be more or less cohesive. Green Day’s would be anti-establishment and political, Eminem’s would be violent and extremely elaborate but Cudi’s would be abstract. We have Cudi the Rager and Cudi the Rocker. Cudi the Rager gave us the first and second Man on the Moon and Indicud. Cudi the Rocker gave us WZRD (his project with Dot Da Genius) and Speeding Bullet 2 Heaven. While a large part of his fanbase is with the former, this project brought the two together.
Growing up, I didn’t have the privilege of having my music tastes nourished by Illmatic and Reasonable Doubt. All I had was So Far Gone and Man on the Moon. These records established a lot of the music I listen to now and for that I shall forever be grateful. With Passion, Pain and Demon Slayin’, Cudi is doing the same thing for this generation. He could have given us Man on the Moon III, another rock album (that we can live without) or just stick to acting. Instead, he grew. He isn’t the man on the moon. He is the man on jupiter; A planet with 67 moons. Because of him we have Travis Scott, Raury and, arguably, Kanye West.
This record is a return to form. The brilliant singles ‘Frequency’ and ‘Surfing’ plot out the album trajectory pretty well, ‘The Guide’ is as psychedelic as ever and ‘All In’ is the Mike Will Made It persona that you didn’t know existed. While I’m typically not fond of albums longer than 13 songs, Cudi has done it brilliantly. We have more Andre features that we know what to do with, a Willow Smith duet that absolutely kills it and a masterful feature from his spiritual twin, Travis Scott.
Cudi bears his soul to us. His fractured soul. His volatile soul. As he says in ‘Swim in the Light’, you could try and numb the pain but it will never go away. Cudi is an artist not afraid to embrace emotion but wise enough not to check his girlfriends phone when she’s in the bathroom. This last few years haven’t made been easy on him. His breakout single ‘Day ‘n’ Nite’ is still his most successful single, the reception for his last project was utterly atrocious and depression has been at the forefront of his existence but instead of cowering in the shadows, he brought all of them together and gave us this.
Maybe we should live our lives like Kid Cudi. Colour outside the lines a bit more.
Rated: 3.8 / 5